A NATURALLY
SUSTAINABLE
PURPOSE
For GreenLand, 2024 was a year in which many seeds bore fruit. Projects envisioned years ago came to life, driven by the passion of a committed team and a deep desire to create shared value. Thanks to the creation of new companies, the consolidation of social, environmental, and business strategies, and the strengthening of our sustainability team, we reaffirmed our belief that a triple-impact model is not only possible—but necessary.
This report is a tribute to that collective journey. To the achievements, of course—but also to the bold decisions, the teamwork, and the will to do things right. Because when you sow with purpose, you reap transformation. And then, it becomes possible to imagine a country in harmony with its industry, its nature, and its people… a country that is sustainable, naturally—just like the purpose that inspires us every day.
Message from Management
Our Social Approach
At GreenLand, we believe it’s essential that our employees and their families find a fertile ground for growth and development. At the same time, we are committed to working hand-in-hand with our neighboring communities to create shared value, foster local development, and build more resilient and sustainable territories.
direct collaborators: 1,251 of our collaborators are under 30 years old
of leadership positions across the Group are held by women
of the GreenLand team are women
training hours for collaborators
At GreenLand, working hand-in-hand with our neighboring communities is not just a commitment—it’s part of who we are.
We believe in the power of collaboration to create shared value, foster development, and build more resilient and sustainable territories. The GreenLand Foundation, our social outreach arm, brings this vision to life through a comprehensive development strategy that creates impact across our areas of influence:
alliances with 217 institutions, including local stakeholders, social organizations, and public institutions
of our operations include programs involving local community participation
COP
billion invested in external social initiatives (+5% compared to last year)
beneficiaries of social programs in education, housing, health, sports, and community development
Zero (0)
confirmed cases of discrimination
The GreenLand Foundation’s strategy is rooted in Integrated Territorial Development, a key pillar that allows us to strengthen the social and economic fabric of our communities:
Lifelong Learning
beneficiaries
COP
billion invested
Health for Family Well-Being
beneficiaries
COP
million invested
Sports for Social and Competitive Development
beneficiaries
COP
billion invested
Housing Beyond Walls and Community Infrastructure
beneficiaries
COP
billion invested
Our Environmental Approach
At GreenLand, we are part of an agri-industrial ecosystem made up of various companies, each operating in specific areas. However, our sustainability vision drives us to work in an integrated manner. That’s why we design action plans that address both the negative and positive environmental impacts across all our operations in a cross-cutting way.
In the face of climate change, we must implement comprehensive strategies to strengthen crop resilience, ensure long-term viability, and maintain our competitiveness. This means improving areas such as energy consumption, the adoption of renewable energy, better water management, and the implementation of biodiversity conservation strategies, among others.
Our commitment to biodiversity is managed at the highest level of the organization and is reinforced by its recognition as a material and strategic priority. For several years now, we have been implementing specific actions, including:
Reforestation of ecologically important areas, such as water sources and wildlife corridors.
Designation of exclusive conservation zones, such as the 53% of our avocado farms that remain forested.
Establishment of agrochemical-free buffer zones in sensitive areas such as riverbanks, streams, roads, and nearby communities.
Total Energy Consumption
Our energy use comes primarily from electricity. We do not record any consumption of heating, cooling, or steam. In our calculations, self-generated and sold energy is not included.
in 2024, we generated 147,967.6 kWh of solar energy through photovoltaic panels installed at our administrative offices in Envigado and Control B.
In 2024, we reduced water consumption across all our operations by
In 2024, we continued to make progress in circular economy practices through the efficient and responsible use of resources—focusing especially on the inputs that have the greatest impact across our value chain.
Percentage of Materials Used and Recycled
We have also implemented regenerative agriculture practices, which include producing bio-inputs, improving the management of agrochemicals, and ensuring better overall soil stewardship.
Back to Our Roots: A Regenerative Agriculture Approach
Just as many growers have served as examples and sources of learning for us, we at GreenLand now strive to become a sustainability benchmark—engaging more people and organizations in this journey. We are currently exploring new approaches to soil management that go beyond chemistry and integrate physical and biological aspects. This regenerative agriculture approach has already delivered promising results, sparking interest among peers, neighbors, and collaborators who are eager to understand how to replicate our outcomes. Ultimately, the goal is to inspire a series of coordinated actions that make agricultural production more sustainable.With this vision in mind, we hope the success achieved in large-scale crops like bananas will inspire other growers to embrace this model and make a collective leap toward more sustainable agriculture.”
Bio-input Production Capacity
We work every day to strengthen our bio-input production capacity. As a result, in 2024 we produced:
37.4 thousand liters of beneficial bacteria
142.1 tons of beneficial fungi mix
This achievement was made possible by a team composed entirely of women